Step 1 − Describe the strength of your company

Definitions

explanation of words

  • Competitor
  • Challenge

What do we get?

Always wanted to know or to describe to clients why your company stand out?

What are we doing?

We are going to provide you with a basic understanding of your uniqueness of your company

Example

I just love companies that I always can consult with questions regarding their expertise.

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please answer the questions in regards to strengths of a company in section A.

Part II: Data-filling steps

A

e.g. rattan chair
e.g. belt saw
e.g. I would like to use two color tones
e.g. Dry oven
e.g.Apple Iphone
e.g. Highlands coffee

Step 2 − Define your strengths & weaknesses

Definitions

explanation of words

  • Finance
  • Design capacity
  • Product diversity
  • Product quality
  • Customer value
  • Communication
  • Resources
  • Sustainability

What do we get?

Are you aware of the different aspects that characterize your company?

What are we doing?

We are going to describe both your strengths and weaknesses of your company.

Example

Although I don't have money I should focus on the strengths and aspects

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please name a few strengths of your company in regards to the aspects (1-8) in section A.
  • 2 Please name a view weaknesses of your company in regards to the aspect in section A.
  • 3 Please rank each aspect (A1-8) on a 1-5 score where 5 stars is very good and 1 is very bad.
  • 4 Please try to think of other weaknesses or strengths that are essential for your company.

Part II: Data-filling steps

Score Weakness Strength
Resources
◀
1. What is a .... of your financial status?
2. What is a.... of your capacity to design products?
Product design
◀
3. What is a .... of your product diversity?
4. What is a .... of the prices of your products?
Production
◀
5. What is a .... of the quality of your product?
6. What is a .... of your production processes?
Sales
◀
7. What is a .... of your communication with clients?
Product usage
◀
8. What is a .... of your customers value?
All scores of each element of your company is visualized in a spiderweb. Please see what your strengths and weaknesses are.

Direct result

Step 3 − Rank & compare yourself with competition

Definitions

explanation of words

  • Strength
  • Weakness
  • Opportunity
  • Threats

What do we get?

Always wanted to know if you can beat competition? Do you know why you distinct from your competitors?

What are we doing?

We are going to compare your company with two competitors to determine what can be

Example

Since I have a better design capacity I can ask for higher prices, since I can customize

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please take previous step into account and give your company a score in regards to categories.
  • 2 Please compare your company with two close competitors an rank them.
  • 4 Please think of aspects, what might be a future threat of those competitors for your company.
  • 5 Please think of other aspects, what might be a future opportunity for your company.

Part II: Data-filling steps

Tip! Please these aspects with sales department and logistics and be sure you are not missing anything.
What aspects of your competitor can be a future opportunity for you What aspects of your competitor can be a future threat for you Conpetitor #2 Conpetitor #1 You
Resources
◀
Product design
◀
Production
◀
Sales
◀
Product usage
◀
This visualizes you directly compared with your competitors. See the gaps in what you can improve or in what you can exceed.

Direct result

Step 4 − Map your threats

Definitions

explanation of words

  • Threats
  • Market & consumers
  • Politics
  • Suppliers
  • SWOT

What do we get?

Always wanted to be one step ahead of everyone to avoid failure? )

What are we doing?

We are going to describe potential threats for your company in relation to three main parties.

Example

I have to be aware of all the needs in regards to the delivery time of my products.

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please take a look at the infographic and think about your consumers, suppliers and politics.
  • 2 Please think of potential threats in regard to your consumers in section A.
  • 3 Please think of potential threats in regards to your supplier in section B.
  • 4 Please search on the Internet if their are any regulations concerning your company (C).

Part II: Data-filling steps

Tip! Please discuss these aspects with sales department and logistics and be sure you are not missing anything.
Resources
◀
1. In terms of wealth of customer: e.g. spend more on luxury 2. In terms of needed features in your products: e.g. need compact products
3. In terms of what kind of quality they demand: e.g. need smaller tolerance 4. In terms of design style of your products: e.g. need brighter colors
Suppliers
◀
1. In terms of prices of raw materials: e.g. bamboo prices increase 2. In terms of delivery time of supplier: e.g. within one month
3. In terms quality of raw materials: e.g. edges are sharp 4. In terms of sustainability of raw materials: e.g. toxic coating on material
Politics
◀
1. In terms of new legislation of your sector: e.g. CSR- more breaks 2. In terms of new sustainability rules of your sector: e.g. less waste material

Direct result

Next to here all aspects of swot analysis are shown. Examine this list, since it can improve your business a lot.

Strength

Weakness

Threats

Opportunities

Step 5 − Map your opportunities

  • Opportunities
  • Market & consumers
  • Politics
  • Suppliers
  • Swot
  • CSR

What do we get?

Always wanted to predict the future? Do you know, which aspects of externals can influence your )

What are we doing?

We are going to describe potential opportunities for your company in relation to three parties.

Example

I know where to focus on by knowing what can be an opportunity for me.

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please take a look at the infographic and think about your consumers, suppliers and politics.
  • 2 Please think of potential opportunities in regard to your consumers in section A.
  • 3 Please think of potential opportunities in regards to your supplier in section B.
  • 4 Please search on the Internet if their are any regulations concerning your company (C).

Part II: Data-filling steps

Tip! Please discuss these aspects with sales department and logistics and be sure you are not missing anything.
Resources
◀
1. In terms of wealth of customer: e.g. spend more on luxury 2. In terms of needed features in your products: e.g. need compact products
3. In terms of what kind of quality they demand: e.g. need smaller tolerance 4. In terms of design style of your products: e.g. need brighter colors
Suppliers
◀
1. In terms of prices of raw materials: e.g. bamboo prices increase 2. In terms of delivery time of supplier: e.g. within one month
3. In terms quality of raw materials: e.g. edges are sharp 4. In terms of sustainability of raw materials: e.g. toxic coating on material
Politics
◀
1. In terms of new legislation of your sector: e.g. CSR- more breaks 2. In terms of new sustainability rules of your sector: e.g. less waste material

Direct result

Next to here all aspects of swot analysis are shown. Examine this list, since it can improve your business a lot.

Strength

Weakness

Threats

Opportunities

Step 6 − Strategic challenges

  • Offensive strategy
  • Strengthen strategy
  • Defensive strategy
  • Survival strategy

What do we get?

Always wanted to know how to improve your capacities? Do you want to know your challenges

What are we doing?

We are going to confront our capacities with each other to formulate strategy challenges.

Example

Although this step is difficult I somehow created several challenges and I know,

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please to formulate an offensive strategy out of a opportunity and a strength in section A.
  • 2 Please to formulate a strengthen strategy out of a threat and a strength in section B.
  • 3 Please to formulate a defensive strategy out of a threat and an opportunity in section C.
  • 4 Please to formulate a survival strategy out of a threat and a weakness in section D.

Part II: Data-filling steps

Tip! Sometimes a sentence is not yet perfect, but suggests focus points for your company. Try to make unique combinations.
A
Offensive strategy
◀
We would like to attack by
e.g.we would like to exploit the opportunity of a bigger market by our strength of making use of our strong network
B
Strengthen strategy
◀
We would like to strengthen by
e.g.we would like to strengthen the threat of low quality of our material by using our strength to find new suppliers.
C
Defensive strategy ◀
We would like to avoid by
e.g. we would like to avoid the threat of the increase production capacity of our competitors by our strength of producing high quality products
D
Survival strategy
◀
We should avoid the combination and
e.g. we should avoid the combination of threat of bigger production capacity of competitors and the weakness of getting new customers

Direct result

Next to here all aspects of swot analysis are shown. Examine this list, since it can improve your business a lot.

Offensive strategy

Strengthen strategy

Defensive strategy

Survival strategy

Strength

Weakness

Threats

Opportunities

What's next?

1-on-1 Consultancy

Consult a consultant by checking expert list in e-channel and discuss outcomes.

E-library

Check out suggested literature or toolkit for more in-depth information about tools & methods.

Implementation form

Use consultancy implementation form to take outcomes to the next level.

Stakeholders

Discuss outcomes with peers and stakeholders of your organization.

Added Value

Think about the added value of implementing the outcomes for corporate image or sales.

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