Always wanted to know how to describe the identity of your company? Would you want to show a consistent image to your clients about what you offer, what characterizes your company and what is unique about this? This tool supports you in analyzing your current identity and offers solution to align your wanted identity with the products you offer. This so-called mission statement can supports you in making future decisions and distinct yourself of competitors. Please start with defining about the unique aspects you can offer to your clients!
Thuy Phu Lang (TPL) company is located in Bac Ninh province. Their main products are art ceramic products, mainly sold in domestic market. They desired to be successful with high class ceramic products in the near future, in terms of both reputation and finance. TPL had no prior experience with Cleaner Production or Product Innovation.
Ms. Vera Winthagen, designer and product strategy expert, and Ms. Shauna Jin, D4S expert, together with Mr. Nguyen Hong Long, Mr. Tran Le Phuong and Mr. Nguyen Minh Hai, SPIN consultants, were involved in the consultancy. Among the tasks which targeted different approaches (e.g. branding, cleaner production), an assignment was given to the company director, Ms. Pham Thi Thuy, to figure out what she really wanted, and in which steps she wanted to do it. A checklist with questions was made for her, based on the SPIN theory about the vision, mission and planning for the company.
With the application of DIY Mission tool in SPIN toolkit package and after 3 deep working sessions between SPIN consultants and TPL leader board, the company mission statement was formulated as below:
We always consider creativeness as the focal point for sustainable development, our goal is to bring the heritage of Phu Lang ceramics to domestic and international friends.
The above mission was considered a good one as it could show the strengths of TPL as well as clarify the company’s direction for future development.
