Step 1 − Describe unique aspects of your offer

Describe unique aspects of your offer

Definitions

explanation of words

  • Features
  • Adjectives
  • Business attitude

What do we get?

Your company is unique, but are you able to show this to your clients?

What are we doing?

We are going to create a list of positive aspects that distincts you of competition.

Example

My customers buy my products, since I create products in line with European legislation and

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please answer the questions (section A) about the products your company offers to clients.
  • 2 Please describe the materials your company uses during production in section A.
  • 3 Please describe the aspects (B) your customer values in regards to your products.
  • 4 Please describe the aspects (B) your customer values in regards to business attitude.

Part II: Data-filling steps

A

B

Tip! Please try to combine a adjective with a noun see definitions for more elaboration and examples.
The aspects my clients value in regard to my products:
The aspects my client value in regards to the way I do business:
e.g. bright colors, bamboo/rattan combination
e.g. transparent, expertise of ceramics
e.g. chairs can withstand rain
e.g. respond in 1 day, listen to client
e.g. two color tone products, cheap
e.g. transparent and good prices

Step 2 − What do you treasure?

What do you treasure?

Definitions

explanation of words

  • Stakeholders
  • Mission
  • Vision

What do we get?

Always wanted to know what you are actually doing now and what you would like to do?

What are we doing?

We are trying to describe the values which are important for the identity of our company.

Example

I promote local involvement of the community.

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please choose one of the two options in section A about your current (now) focus.
  • 2 Please choose one of the two options in section A about your preferred future focus.
  • 3 Please try to formulate some beliefs values that you cherish in relation to your company (B)

Part II: Data-filling steps

A

B

E.g. fair prices, local involvement
E.g. recycling of bamboo
E.g. transparency, honest
E.g. happy, easy usable
Both current as future focus is displayed in this spiderwheel. In the next steps you learn how to close the gap.

Direct result

Current

International Functional Sustainable Cheap Long-term Modern Domestic Design Maximized profit Quality Jobhoppers Traditional

Future

International Functional Sustainable Cheap Long-term Modern Domestic Design Maximized profit Quality Jobhoppers Traditional

Step 3 − Formulating mission statement

Formulating mission statement

Definitions

explanation of words

  • Guidelines

What do we get?

Always wanted to have one sentence that describes the purpose of your business?

What are we doing?

Based on the previous insights we will create a mission statement.

Example

We want to satisfy our customers by producing high-quality handicraft (purpose) by

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please fill in your main products or services you sell to your clients in section B.
  • 2 Please fill in at least two core values or beliefs (B) that are of importance for your company.
  • 3 Please describe about the resources (B) you are going to use to deliver your promise.
  • 4 Please discuss your created mission statement with collegueas and customers to test relevance.

Part II: Data-filling steps

A

B

Tip! Please define/ change words used below to formulate a suited mission statement for your company. Please review earlier steps for inspiration and use a seperate row for each word.
We would like to offer our clients (our aim is to offer..) Our acts are guided by these beliefs/ values (though..) We can deliver the previous by this set of possibilities (by..)
E.g. semi hand-made products like vases and tableware E.g. traditional values and the cultural history of our ancestors E.g. producing hand made product with the uniqueness of the results of human skills and the culture and spirit of Vietnam.
Based on the aspects filled in above a mission statement is formulated. This a statement that describes the identity of your company.

Direct result

Our aim is to develop through by the use of

Step 4 − What aspects can be improved?

What aspects can be improved?

Definitions

explanation of words

  • Bottlenecks
  • Product portfolio
  • Capacity

What do we get?

Do you want to know if your mission statement is aligned with the actual way you produce and do business?

What are we doing?

We are going to determine which aspects of your company can be improved in line with your mission

Example

Below a clear example is given for a product cluster. A cluster unites a group of products based

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please take a look at your mission and think about it in terms of your current company.
  • 2 Please answer the question and determine if it needs improvements or not.
  • 3 Please think for each question about an aspect which can be improved.

Part II: Data-filling steps

A

Tip! See previous insights and mission. Does your company deliver the promise of your customers?
Yes/No? Why not? What is the bottleneck?
Are all products in portfolio mission consistent?
Do you deliver the preferred quality and/or design?
Does your client know where you belief in?
Does your employees embrace your beliefs?
Do you have the right production tools?
Do you have the right production methods?
The mission statement can be reviewed to see if it is alligned with production and offer. Any bottlenecks?

Direct result

Step 5 − Action plan to improve business

Action plan to improve business

Definitions

explanation of words

  • Organizational layers
  • Roadmap

What do we get?

How and when to tackle the bottlenecks?

What are we doing?

We are going to think of potential solutions for each bottleneck.

Example

To improve the quality of the layer of paint, the director need to invest in new painting brushs

Part I: Instructions

Please read the instruction below carefully before filling the data
  • 1 Please describe a management solution to eliminate the bottleneck in section A.
  • 2 Please describe a production solution to eliminate the bottleneck in section A.
  • 3 Please indicate below for each solution the time needed to implement (now, within 1 year).
  • 4 Please indicate below for each solution the costs involved (low, medium, high).

Part II: Data-filling steps

A

Tip! Please try to think about solutions within your scope or within the reach of your scope.
e.g. new paint brushes e.g. two layers of paint
e.g. new paint brushes e.g. two layers of paint
e.g. new paint brushes e.g. two layers of paint
e.g. new paint brushes e.g. two layers of paint
e.g. new paint brushes e.g. two layers of paint
e.g. new paint brushes e.g. two layers of paint
1 2 3 4 5 6
The roadmap describes the priority of the different activities to improve the current in relation to the costs and time to finish action.

Direct result

1 1 2 2 3 3 4 4 5 5 6 6
Time
Cost

What's next?

1-on-1 Consultancy

Consult a consultant by checking expert list in e-channel and discuss outcomes.

E-library

Check out suggested literature or toolkit for more in-depth information about tools & methods.

Implementation form

Use consultancy implementation form to take outcomes to the next level.

Stakeholders

Discuss outcomes with peers and stakeholders of your organization.

Added Value

Think about the added value of implementing the outcomes for corporate image or sales.

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