Market segment a part of the whole market, which could be distinct by similar characteristics.
New product development/D4s new product design this supports you in creating a whole new product cluster in the same market.
Redesign (D4s redesign) this optimizes the current and supports in improving a product in terms of efficiency and customer value.
Product portfolio this is an overview of all the products a business offers to his clients
Always wanted to investigate in what kind of market segments your products are sold?
Always wanted to know in what kind of market segments your products are sold? Always wanted to analyze the occasions your product is used? This step starts analyzing your current market segments stepby-step. By chosing one market segment to pursue, new products for this market segment can be created. Be aware of your current production capactity!
We are going to investigate current market segments.
Several products of mine are used in the garden.
Several products of mine are used in the garden. I were just thinking if I can switch to products for the beach area. This can be a nice extension to existing product portfolio
Part I: Instructions
Part II: Data-filling steps
Target group although products can be used by multiple groups, but most of the time the design is focused on one or two target groups. This can be seen as the 'average person' and design is customized to their needs.
Activity this is the activity while the specific product is used or take place.
Action/sub-steps during one activity several steps can be distincted which lead to final accomplishment of the activity.
Need what kind of needs does the user have during that specific step? What can support him/ her by completing the activity even more successful?
Always wanted to find the real needs of users while doing a certain activity?
Always wanted to find the real needs of users while doing a certain activity? Different steps can be disctincted while doing a specific activity and each step leads to specific needs of users. Those needs are fullfilled by products. Do you think you can design a product to fullfill many of those needs? Try to think of as many products as you can think of!
We are going to describe substeps of users while doing a specific activity to find potential product needs
We are going to describe substeps of users while doing a specific activity to find potential product needs for users.
By making a salad I was in need of a knive, something to clean the knive
By making a salad I was in need of a knive, something to clean the knive, a tool to adjust the size etc. Based on those needs I was inspired what kind of products is needed and wanted by my users.
What kind of main actions can be distinct during the use of the product?
Value proposition this proposition describes the uniqueness of your company. This is the reason why your customers buy your products.
Competition the business that offer similar products or are active in the same market as your business.
Product market (market segment) is a part of the whole market, which could be distinct by similar characteristics
Why reinvent the wheel? Sometimes, knowledge about your competition is valuable to develop new products.
Why reinvent the wheel? Sometimes, knowledge about your competition is valuable to develop new products. Knowing your competition within that product market is essential to improve your value proposition towards your customers. Start with thinking about the things your competition fails to do with their products and step in with your new design!
We are going to determine our position in regards with competition in my new product market.
I chose both a local as a worldwide competitor.
I chose both a local as a worldwide competitor. Local to see what kind of competition is around and worldwide to learn of to create the best possible value proposition!
Profit is the economic value created by the organization after deducting the cost of all inputs. Profit cannot be interpreted as simply traditional corporate accounting profit plus social and environmental impacts unless the "profits" of other entities are included as a social benefit.
People pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business
Planet refers to sustainable environmental practices. A TBL company endeavors to benefit the natural order as much as possible or at the least do no harm and minimise environmental impact.
Aspects/Features these are the adjectives that describes the uniqueness of the offering.
A clear overview of all positive aspects (features) (consumer, company, sustainability)
A clear overview of all positive aspects (features) (consumer, company, sustainability) of your competitors products. These features can be used to frame the aspects of the design you would like to develop. Criteria, which can be decisive in ragards to the amount of products you eventually sell! Try to do this as specific as possible
We are going to highlight all positive features/aspects of the products of your competition.
Both aspects about user experience and functional aspects were represented.
Both aspects about user experience and functional aspects were represented. Experience: together, confidence. Functional: big, easy grip, light
New product this product is entirely new for the company to attack existing or new markets to generate more sales.
Criteria are often used in a design brief to frame the criteria for new product development.
Design brief this brief describes to all departments or parties involved in the product development phase the essence of the to design product.
Always wanted to know which market segment is undiscovered and still a blank page?)
Always wanted to know which market segment is undiscovered and still a blank page? To find a market where none of your competitors have been? Pin point based on current aspects of your competitors, where you can stand out as company. Find the criteria for your design brief, that guides the product development phase.
We are going to find market segments that are suitable for our new product.
We are going to find market segments that are suitable for our new product
This provided me with a clear overview of all the position of competition
This provided me with a clear overview of all the position of competition in relation to the features and the segment I need to be with my product!
Design brief this brief describes to all departments or parties involved in the product development phase the essence of the to design product
Feel of product this describes the mental state of user while using the product.
Ergonomics all the human measures direct influencing design criteria (long legs -> height chair)
Style basically this is the iconic design style of product.
Always wanted to create a clear document to base your new product design on?)
Always wanted to create a clear document to base your new product design on? Start creating a design brief, which includes the guidelines for designer to base the product on. This is a blueprint for all the parties involved in the product development phase. Start creating know and discuss with SPIN consultant about the opportunities for your company.
We are going to create a design brief, which guides all parties involved in the product development phase.
It was a great initial start to creating basic criteria for my design brief.
It was a great initial start to creating basic criteria for my design brief. The design brief was used to brief and explain the purpose/meaning of product to designers and other parties involved.
Consult a consultant by checking expert list in e-channel and discuss outcomes.
Check out suggested literature or toolkit for more in-depth information about tools & methods.
Use consultancy implementation form to take outcomes to the next level.
Discuss outcomes with peers and stakeholders of your organization.
Think about the added value of implementing the outcomes for corporate image or sales.
